About Perth Commercial Fridges & Equipment

Perth Commercial Fridges & Equipment is a family-owned and operated company in WA. It started in 2008 when the owner, Martin Long, wanted to purchase a double glass door fridge for his alfresco area. He couldn’t find one for sale in Perth that was suitable for outdoor use and could handle our hot summers!

So he set about finding one suitable for our harsh, hot summers. In August of that year, he brought in a container of Beerkool black 2-glass-door alfresco fridges. He kept one for himself and sold the rest by advertising in the only place to sell anything at that point, The Quokka Classified Newspaper. In six weeks, the shipment was sold, and the rest, they say, is history!

PCFE is now the Australian importer and distributor of the Beerkool range of alfresco fridges, the Norsk and Thermocool range of commercial fridges and freezers, and the Hargrill and Kalor range of commercial cooking and heating products. In 2021, we were appointed the Australian distributor of the FM Commercial Combi Steam and Bakery ovens from Spain.

The company’s philosophy is to provide cost-effective products specifically designed for the commercial market.

Perth Commercial Fridges & Equipment supplies commercial kitchen equipment to customers in industries such as:

  • Restaurants, cafes, and coffee shops
  • Lunch bars and takeaway food shops
  • Convenience stores and supermarkets
  • Florists
  • Schools, churches and charity organisations
  • Bars and hospitality venues
  • Hotels and backpackers accommodation
  • Hospitals, aged care and retirement homes
  • Caravan parks and residential homes

Perth Commercial Fridges and Equipment is now the largest WA-owned and operated importer and distributor of commercial hospitality products.

Our story – how we started and how we are now the largest WA-owned importer and distributor of commercial hospitality products.
What does Perth Commercial Fridges and Equipment do? Here’s our brand new reel to give you a quick glance inside our business.